![This Week In AI Business: The Dual Path to AI Adoption [Week #38-2025]](https://substackcdn.com/image/fetch/$s_!nr2H!,w_140,h_140,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72c83bae-9c0e-4f44-89b6-1f737b487e93_1174x1126.png)
Success in AI adoption isn't just about having the right technology or the smartest people; it's about having the right behavioral mix.
Our research reveals three distinct "tribes" of AI users, each with fundamentally different approaches to interaction, implementation, and value creation.
What makes this discovery crucial is that successful AI implementation requires all three tribes working in harmony.
Organizations that skew too heavily toward any single archetype consistently underperform, while those that cultivate balanced representation across all three achieve sustainable competitive advantage.
