The Business Engineer

The Business Engineer

become antifragile

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Gennaro Cuofano's avatar
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Gennaro Cuofano
Jun 18, 2024
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One of the most important concepts you could ever learn is the concept of bounded rationality.

This indeed unlocks a plethora of mental models you can use for your business growth. Let me further highlight one of the concepts that changed my way of understanding the business world: antifragility!


Antifragility is one of the key concepts and mental models explored in the Business Engineering curriculum!

You can now get full access to it (value $239), which is included in the yearly plan!


"Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better,”

This is how author Nassim Nicholas Taleb defines it!
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Antifragility is a life-changing concept that characterizes systems that thrive despite stressors, volatility, mistakes, attacks, or failures.
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A concept that, when I first discovered it in 2014, changed everything I knew.
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It made me rethink most of the concepts I had learned as a businessperson, restructured my understanding of the business world, and became one of the foundational concepts of my career and life.
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​After many years of making this one of the core concepts that drive my life, why cover it now?​
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This is one of the most uncertain times, and most people misunderstand the concept and interpret it in exactly the opposite direction of what antifragility is.
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Let me explain then!
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But before, I draw the concept for you:

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