The Business Engineer

The Business Engineer

Share this post

The Business Engineer
The Business Engineer
become antifragile
Copy link
Facebook
Email
Notes
More

become antifragile

BE's avatar
Gennaro Cuofano's avatar
BE
and
Gennaro Cuofano
Jun 18, 2024
∙ Paid
39

Share this post

The Business Engineer
The Business Engineer
become antifragile
Copy link
Facebook
Email
Notes
More
3
Share

One of the most important concepts you could ever learn is the concept of bounded rationality.

This indeed unlocks a plethora of mental models you can use for your business growth. Let me further highlight one of the concepts that changed my way of understanding the business world: antifragility!


Antifragility is one of the key concepts and mental models explored in the Business Engineering curriculum!

You can now get full access to it (value $239), which is included in the yearly plan!


"Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better,”

This is how author Nassim Nicholas Taleb defines it!
​
Antifragility is a life-changing concept that characterizes systems that thrive despite stressors, volatility, mistakes, attacks, or failures.
​
A concept that, when I first discovered it in 2014, changed everything I knew.
​
It made me rethink most of the concepts I had learned as a businessperson, restructured my understanding of the business world, and became one of the foundational concepts of my career and life.
​
​After many years of making this one of the core concepts that drive my life, why cover it now?​
​
This is one of the most uncertain times, and most people misunderstand the concept and interpret it in exactly the opposite direction of what antifragility is.
​
Let me explain then!
​
But before, I draw the concept for you:

This post is for paid subscribers

Already a paid subscriber? Sign in
A guest post by
BE
Founder of FourWeekMBA and creator of The Business Engineer
© 2025 Gennaro Cuofano
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More