The Business Engineer

The Business Engineer

bootstrapping manifesto!

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Gennaro Cuofano's avatar
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Gennaro Cuofano
Jun 04, 2024
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The general concept of Bootstrapping connects to "a self-starting process that is supposed to proceed without external input."

In business, Bootstrapping means financing the company's growth from the available cash flows produced by a viable business model.

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Bootstrapping requires mastery of the key customers driving growth.

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