Branding in the AI Companion Era

Premium Analysis

As I explained in the previous analysis, the transactional funnel collapses in agentic commerce. But something more profound is happening to the brand funnel; it’s not disappearing, it’s transforming into something far more intimate and powerful.

AI interfaces are becoming companions, trusted ones. They span the productivity, entertainment, and personal fulfillment spectrums. They remember. They contextualize. They form relationships at scale. This isn’t just a new media channel. It’s the most amplified form of personalized, contextual trust ever created.