The Business Engineer

The Business Engineer

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The Business Engineer
The Business Engineer
business engineer's manifesto!
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business engineer's manifesto!

Gennaro Cuofano's avatar
Gennaro Cuofano
Sep 03, 2024
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The Business Engineer
The Business Engineer
business engineer's manifesto!
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In the last decade, I've been looking at thousands of companies, building from scratch a few tech business models, and, in the process, developing my own way of looking at the business world.

I named Business Engineering (this is an entirely different view from the classic definition of it) to mean it is an intersection between three core disciplines:

business-engineering-fourweekmba

Business engineering is a way of thinking that combines various disciplines.

Among these disciplines, there is business modeling, which helps business people test the underlying assumptions of a business quickly.

The business engineering manifesto moves along a few fundamental principles, which I outline below:

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