In the last decade, I've been looking at thousands of companies, building from scratch a few tech business models, and, in the process, developing my own way of looking at the business world.
I named Business Engineering (this is an entirely different view from the classic definition of it) to mean it is an intersection between three core disciplines:
Business engineering is a way of thinking that combines various disciplines.
Among these disciplines, there is business modeling, which helps business people test the underlying assumptions of a business quickly.
The business engineering manifesto moves along a few fundamental principles, which I outline below: