The Business Engineer

The Business Engineer

Share this post

The Business Engineer
The Business Engineer
business engineer's manifesto!

business engineer's manifesto!

Gennaro Cuofano's avatar
Gennaro Cuofano
Sep 03, 2024
∙ Paid
25

Share this post

The Business Engineer
The Business Engineer
business engineer's manifesto!
5
Share

In the last decade, I've been looking at thousands of companies, building from scratch a few tech business models, and, in the process, developing my own way of looking at the business world.

I named Business Engineering (this is an entirely different view from the classic definition of it) to mean it is an intersection between three core disciplines:

business-engineering-fourweekmba

Business engineering is a way of thinking that combines various disciplines.

Among these disciplines, there is business modeling, which helps business people test the underlying assumptions of a business quickly.

The business engineering manifesto moves along a few fundamental principles, which I outline below:

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Gennaro Cuofano
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share