communication framework for startups

Since social media has become one of the critical pieces for any startup to communicate, it has also given the impression that everyone can do that.

However, communication in the Internet era is not simple as it implies an understanding of how scaling laws affect it, at the point of transforming a message into a completely different one.

An effective communication strategy starts with a clear brand identity by defining boundaries and compromises your brand will not take in the marketplace.

Based on that, understanding whether context, formats, and scale align with your business message to prevent a loss of identity.

One critical tenet of content syndication is breaking down content into small parts and spreading it around several platforms. This amplifies the message.

This kind of thinking is not only limiting but dangerous for anyone trying to build a successful marketing strategy.

Primarily, an effective communication strategy should start with a clear brand identity and look at the following:

• Context: What kind of behaviors does this type of communication and platform incentivize?

• Format: What format is available on that platform?

• And scale: How fast can a message spread on the platform, given the context and format?

In this article, I want to highlight some thoughts that are hanging in my mind about communication for business.

Let me tell you why but before a visual representation of what I’ll cover in this issue!