Competition in today’s blurred landscape, driven by technology, is challenging to spot. Of course, we can look at competition from a linear perspective, which makes things relatively easy on paper.
Yet, in the longer term, to grasp what’s going on around us, we have to take a non-linear approach to competition!
Now, beyond that, you can use another solid framework (especially if you’re on the investment/analysis side), primarily based on spotting comparable companies based on two main aspects: the business and financial side.
A comparable company analysis is a process that enables the identification of similar organizations to be used as a comparison to understand the target company's business and financial performance.