The Business Engineer

The Business Engineer

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The Business Engineer
The Business Engineer
Comparable Company Analysis

Comparable Company Analysis

Gennaro Cuofano's avatar
Gennaro Cuofano
Oct 06, 2024
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The Business Engineer
The Business Engineer
Comparable Company Analysis
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Competition in today’s blurred landscape, driven by technology, is challenging to spot. Of course, we can look at competition from a linear perspective, which makes things relatively easy on paper.

Yet, in the longer term, to grasp what’s going on around us, we have to take a non-linear approach to competition!

That is why I have developed this competitive analysis framework after over a decade of analyzing tech businesses!

Now, beyond that, you can use another solid framework (especially if you’re on the investment/analysis side), primarily based on spotting comparable companies based on two main aspects: the business and financial side.

A comparable company analysis is a process that enables the identification of similar organizations to be used as a comparison to understand the target company's business and financial performance.

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