The Business Engineer

The Business Engineer

demand generation!

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Gennaro Cuofano
Jun 06, 2024
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In the tech-driven start-up world, we focus a lot on the practical side of things (which is fine), but we overlook the other side: demand generation.

Demand generation is the essence of any marketing strategy and the foundation of an impressive business...

Inside Nike's demand generation empire

nike-revenue-breakdown

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