Enterprise AI: From Software to Substrate
Enterprise SaaS Becomes Embedding.
Enterprise SaaS is migrating from “tool you buy” to “infrastructure you’re woven into.” The value proposition shifts from features to integration depth.
This is the Embedding Mental Model: enterprise vendors don’t sell software anymore—they sell irreversibility. Salesforce isn’t a CRM; it’s a data layer other systems depend on. Workday isn’t HR software; it’s the canonical source of organizational truth. The product is the interconnection.
For enterprises, switching costs don’t come from learning curves or data migration headaches. They come from the fact that 47 other systems now assume your existence. You’ve embedded into their workflow graph.
Enterprise vendors don’t sell software anymore—they sell irreversibility. The product is the interconnection.
I sit down with you to understand what business goals you want to achieve in the coming months, then map out the use cases, and from there embed the BE Thinking OS into the memory layer of ChatGPT or Claude, for you to become what I call a Super Individual Contributor, Manager, Executive, or Solopreneur.
If you need more help in assessing whether this is for you, feel free to reply to this email and ask any questions!
You can also get it by joining our BE Thinking OS Coaching Program.
