entry strategies for startups

​Business strategy is a choice of direction to grow a company's value in the marketplace. At the same time, it might seem all about techniques, objectivity, and being bound to the real world.

It is also a matter of philosophy, in short, how the founder interprets the real world and thinks it will develop in the future.

There are many ways to break down business strategy.

Let's, perhaps, start with a simple break-down of business strategy in three core parts:

• ​Market entry (or go-to-market)​ requires initial traction (also in a niche market).

• Growth and market share acquisition, requiring expansion (from niche to broader).

• And business model renewal requires integration, consolidation, or innovation (you acquire, merge, or place bets).

Let me show you some of these. At the end, you will find a short video lecture about three different strategies for growing a startup.

Those are highly relevant now, so go to the end of this newsletter to find them out!