The Agentic Web

We're witnessing the end of the internet as we know it. Not its death, but its metamorphosis into something fundamentally different.

The economic model that has powered the web for three decades, monetizing human attention through advertising, is collapsing.

In its place, a radically new ecosystem is emerging, where AI agents, rather than humans, are the primary consumers of content.

This isn't a gradual evolution. It's a phase change. And it's happening right now.

The Great Unbundling of Human Attention