The Business Engineer

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The Business Engineer
The Business Engineer
from product-market fit to problem-solution fit
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from product-market fit to problem-solution fit

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Gennaro Cuofano's avatar
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Gennaro Cuofano
Jun 13, 2024
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MVP makes you fall into the trap of building up a product even before understanding the problem the target market faces. That might delay the ability of a company to build a product that satisfies the market.

Ash Maurya describes this phenomenon in "Don't Start With an MVP:"

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You raise your odds of success significantly by spending the requisite time first defining the MVP, then validating it using an offer, before building it. Think of it as Demo-Sell-Build versus the more traditional Build-Demo-Sell approach.

Therefore, the entrepreneurial world has stressed so much over the solution by trying to build an MVP that it has delayed the ability to deliver a product that the market wants.

Instead, by focusing on the problem first, you can understand it, and as Ash Maurya said, you'll make the market "an offer your customers cannot refuse."

The demo > sell > build process has become common nowadays, with many platforms (Kickstarter is one of them) making it possible to validate an idea and sell it even before the product is ready.

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