go-to market

A go-to-market strategy represents how companies market their new products to reach target customers in a scalable and repeatable way.

It starts with how new products/services are developed and ends with how these organizations target potential customers (via sales and marketing models) to deliver their value proposition and create a competitive advantage.

However, there won’t be a size-fits-all go-to-market strategy, as many do believe, as that is highly contextual.

When it comes to it, it’s critical to look at the context, based on what distribution channels are available, to make that go-to-market fast, efficient, and effective.

In short, you want it all in terms of speed and cost. This means you’ll also need to experiment to understand where opportunity exists for it to succeed.

Before I dive into it, below is a visual representation of what I’ll cover in this issue!