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The Business Engineer
Google’s AI Playbook: Own the Stack

Google’s AI Playbook: Own the Stack

Gennaro Cuofano's avatar
Gennaro Cuofano
Jul 26, 2025
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The Business Engineer
The Business Engineer
Google’s AI Playbook: Own the Stack
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Google has emerged as the purest example of full-stack AI integration, maintaining strength across every layer from custom silicon to consumer applications.

With 980 trillion tokens processed monthly (a 2-fold increase since May), $96.4 billion in Q2 revenue (+14% YoY), and agentic AI breakthroughs planned for 2026, Google represents the "Complete Ecosystem Champion" archetype—creating powerful synergies while facing competition across multiple fronts simultaneously.

Get to the end, to get the full download of the analysis!

The Strategic Archetype: Full-Stack Integration Mastery

Over the last year, I’ve emphasized that Google is among the few players in the AI space, able to masterfully cover the full AI stack.

The Strategic Map of AI

The Strategic Map of AI

Gennaro Cuofano
·
Jun 14
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I also provided you with an update on that, based on the latest developments in the AI space for July.

Strategic Map of AI – July 2025 Edition

Strategic Map of AI – July 2025 Edition

Gennaro Cuofano
·
Jul 15
Read full story

As per these analyses, Google represents the purest example of full-stack AI integration among the eight major AI players.

Unlike competitors who specialize in specific layers, Google has chosen to dominate across the entire AI value chain—a strategy that creates unprecedented synergies but also exposes the company to what I like to call "Multi-Front War" dynamics.

From TPU Ironwood custom silicon at the hardware layer to 450 million monthly active users on the Gemini app, Google's vertical integration spans every critical component of the AI ecosystem.

This comprehensive approach generates powerful network effects—data from billions of Search users improves models, which in turn enhance applications, driving more usage and creating a virtuous cycle of improvement and adoption.

Key Performance Metrics:

  • $54.2B Search Revenue (+12% YoY)

  • $13.6B Cloud Revenue (+32% YoY)

  • 980 trillion Monthly Tokens Processed (2x since May)

  • 9 million Developers Building with Gemini

Agentic AI: The 2026 Strategic Inflection Point

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