The Business Engineer

The Business Engineer

Google’s Future in a Post-Search World

Gennaro Cuofano's avatar
Gennaro Cuofano
Jul 09, 2025
∙ Paid

While Google's search business has been the cornerstone of Alphabet's massive success for over two decades, generating the majority of its annual revenue, the company has systematically built a portfolio of AI-powered ventures that could sustain and even amplify its market relevance if search were to face existential threats.

Through its integrated AI v…

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