growth hacking

When I started in the tech world in 2015, one thing was quite striking about digital distribution.

You could potentially reach anyone at the same time via the Internet. On the other hand, the broader you tried to go, the less effective your strategy would be.

In short, either you niched down, or you got wiped out. The niche is really the place where you can build a small, beautiful business.

But also, from there, create options to scale!

Yet, here's the striking part: to create options that scale, you must break down the walls between product and distribution.

When your product also becomes the most powerful distribution weapon, you have the potential to unlock massive growth.

And that, to me, is what growth hacking is about—knocking down the walls between product and distribution and treating it as a whole!

Thus, growth hacking is a process of rapid experimentation coupled with understanding the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth.

The growth hacking process goes through four key stages: analyzing, ideating, prioritizing, and testing. 

Yet there is way more to it!