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The Business Engineer
growth matrix framework!
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growth matrix framework!

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Gennaro Cuofano's avatar
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Gennaro Cuofano
Aug 27, 2024
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growth matrix framework!
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To become successful, a business model has to find its own growth machine built into it.

While a growth machine will work only for a specific context and scale of the business, you’ll still need to keep experimenting to unlock each stage’s growth machine.

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That’s why we build the Growth Matrix below.

In the FourWeekMBA growth matrix, you can apply growth in several ways:

  • By tapping existing customers by tackling the same problems (gain mode).

  • By tackling existing problems for new customers (expand mode).

  • By tackling new problems for existing customers (extend mode).

  • By tackling whole new problems for new customers (reinvent mode).

growth-strategies

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