To become successful, a business model has to find its own growth machine built into it.
While a growth machine will work only for a specific context and scale of the business, you’ll still need to keep experimenting to unlock each stage’s growth machine.
That’s why we build the Growth Matrix below.
In the FourWeekMBA growth matrix, you can apply growth in several ways:
By tapping existing customers by tackling the same problems (gain mode).
By tackling existing problems for new customers (expand mode).
By tackling new problems for existing customers (extend mode).
By tackling whole new problems for new customers (reinvent mode).
