how to de-risk business bets!

the framework to unlock experiments that can have unbound outcomes, and limited risks for your business

​After analyzing thousands of companies over the years.​

From tiny businesses that I helped convert to digital distribution.

For more prominent public companies that I broke down, the concept of asymmetry has become clearer and clearer.
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Indeed, I realized that this was the main distinction across business models and that we could break them down into symmetrical and asymmetrical business models.

Below, I'll explain the framework I use for that.

But let me give you the whole picture.

One of my interests is asymmetry in the business world and what I call asymmetric business models, which are among the most scalable ever created!

The concept of asymmetry in business is explained in detail in Business Engineering.​

But how do you develop a strategy to unlock opportunities with limited downside and maximum impact?