After analyzing thousands of companies over the years.
From tiny businesses that I helped convert to digital distribution.
For more prominent public companies that I broke down, the concept of asymmetry has become clearer and clearer.
Indeed, I realized that this was the main distinction across business models and that we could break them down into symmetrical and asymmetrical business models.
Below, I'll explain the framework I use for that.
But let me give you the whole picture.
One of my interests is asymmetry in the business world and what I call asymmetric business models, which are among the most scalable ever created!
The concept of asymmetry in business is explained in detail in Business Engineering.
But how do you develop a strategy to unlock opportunities with limited downside and maximum impact?
