how to de-risk business bets!
the framework to unlock experiments that can have unbound outcomes, and limited risks for your business
After analyzing thousands of companies over the years.
From tiny businesses that I helped convert to digital distribution.
For more prominent public companies that I broke down, the concept of asymmetry has become clearer and clearer.
Indeed, I realized that this was the main distinction across business models and that we could break them down into symmetrical and asymmetrical business models.
Below, I'll explain the framework I use for that.
But let me give you the whole picture.
One of my interests is asymmetry in the business world and what I call asymmetric business models, which are among the most scalable ever created!
The concept of asymmetry in business is explained in detail in Business Engineering.
But how do you develop a strategy to unlock opportunities with limited downside and maximum impact?