The Business Engineer

The Business Engineer

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The Business Engineer
The Business Engineer
innovation forces!
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innovation forces!

Gennaro Cuofano's avatar
Gennaro Cuofano
Oct 13, 2024
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innovation forces!
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The image below is stuck in my mind when asked how I see business innovation!

Let me explain.

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Francisco de Goya, Saturno devorando a su hijo (Saturn eating his son).

I saw this painting for the first time over ten years ago at Museo del Prado, Madrid, and ever since, it has stuck with me as a way to represent the complexity of the business world.

In the short-term, Saturn's strategy to swallow his offspring might succeed, yet, in the long run, that turns against him...

That's what it means to look at the world as a ​Business Engineer.

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