In the quest to challenge established incumbents, innovative companies often face a significant dilemma: how to compete against entrenched players with greater resources, stronger brand recognition, and established customer relationships.
In the Adjacent Market Strategy, I explain how to leverage the "strategic mismatch" vulnerability.
Unlike direct competition, which pits challengers against incumbents at their strongest point, the Adjacent Market Strategy involves establishing a position in neighboring markets and then leveraging the unique advantages developed there to move into the incumbent's core territory eventually.
This approach leverages a fundamental constraint that successful companies often face: their strategic focus frequently prevents effective expansion into adjacent markets, creating blind spots and vulnerabilities.
Let me show you how…
