luxury empires
In March 1995, as Maurizio Gucci crossed the road to reach his office in the center of Milan, a man with a tight grip on his gunshot him dead!
That was the epitome of the Gucci wars.
A decade of family feuds had turned Gucci from one of the most iconic brands in the world to one of the most talked about, not for its fashion products, but for its family fights.
Eventually, the story got even crazier as investigators discovered that his former wife, Patrizia Reggiani, had commissioned the homicide.
Yet, parallel to it, as the Gucci family lost control of its empire in the mid-90s, another business war was going on!
In the late 1990s, the luxury industry consolidated in a series of wars that eventually converged into a luxury empire that, in 2023, churned out the wealthiest men on earth and in Europe: LVMH, led by Bernard Arnault.
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