market types

The first thing (which almost none do) to properly assess a business opportunity is to understand its context!

Imagine a farmer who starts planting a seed on an infertile soil.

What would you make of it?

Of course, farmers, like entrepreneurs, can access (today) advanced tech to test their soils.

Yet, smart farmers don't even need that.

They can assess the soil's characteristics by feeling it with their hands, observing it with their eyes, and establishing a deep connection.

Of course, that process comes with a lot of experience.

How do you start developing this "soil testing" ability as an entrepreneur?

So that you can assess the market context and understand whether the idea you're going for is a seed that can be planted in fertile soil.

Let's start with some basics of classic economics, to dismantle it a second later to provide a practical framework for startups :)

But before, a comprehensive visual of what I’ll cover in this issue!