The Business Engineer

The Business Engineer

marketing vs. sales

Gennaro Cuofano's avatar
Gennaro Cuofano
Apr 20, 2024
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The more you move from consumers to enterprise clients, the more you'll need a sales force able to manage complex sales. As a rule of thumb, a more expensive product, in B2B or Enterprise, will require an organizational structure around sales. An inexpensive product to be offered to consumers will leverage marketing.

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