The Business Engineer

The Business Engineer

niche down to scale up!

why today's niche is tomorrow's mass market!

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BE and Gennaro Cuofano
Mar 28, 2024
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​Today's niche is tomorrow's mass market!​

In a tech-driven business world, companies can move toward market expansion by creating options to scale via niches.

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BE
Founder of FourWeekMBA and creator of The Business Engineer
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