The Business Engineer

The Business Engineer

Nvidia's $20B Christmas Coup

Neutralizing the Inference Threat - Premium Analysis

Gennaro Cuofano's avatar
Gennaro Cuofano
Dec 25, 2025
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The world’s most valuable company pays nearly 3x valuation to acquire technology that threatened its dominance—using a licensing structure that avoids regulatory scrutiny while eliminating a well-funded competitor.

Nvidia’s $20 billion licensing deal with Groq is not a product enhancement—it’s defensive consolidation at its most sophisticated. The deal acquires the inference chip technology and TPU-architect talent that could have challenged Nvidia’s dominance, while using a “non-exclusive licensing” structure that mirrors Microsoft, Google, and Amazon’s deals to avoid formal acquisition reviews.

The deal reveals a critical vulnerability: while Nvidia dominates AI training with 80%+ market share and 17 years of CUDA ecosystem lock-in, the rapidly growing inference market favors fundamentally different architectures.

In 2025, global revenue from AI inference officially surpassed revenue from AI training for the first time. The industry has pivoted from “building AI” to “running AI at scale”—and Groq had built technology purpose-optimized for this shift.

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