Psychosizing Go-To-Market Framework
A custom framework by Gennaro at FourWeekMBA to address technological markets and bets!
Psychosizing is a form of market analysis where the market size is guessed based on the targeted segments' psychographic.
In that respect, according to psychosizing analysis, we have five types of markets: microniches, niches, markets, vertical markets, and horizontal markets.
Each will be shaped by the characteristics of the underlying main customer type.
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