Psychosizing Go-To-Market Framework

A custom framework by Gennaro at FourWeekMBA to address technological markets and bets!

Psychosizing is a form of market analysis where the market size is guessed based on the targeted segments' psychographic.

In that respect, according to psychosizing analysis, we have five types of markets: microniches, niches, markets, vertical markets, and horizontal markets.

Each will be shaped by the characteristics of the underlying main customer type.