The Business Engineer

The Business Engineer

The AI Companionship Economy

Premium Analysis

Gennaro Cuofano's avatar
Gennaro Cuofano
Jan 27, 2026
∙ Paid

The AI companion market isn’t emerging; it’s exploding. With projections ranging from $366 billion in 2025 to $972 billion by 2035, we’re witnessing the birth of an entirely new relationship category. But here’s what most analysts miss: these aren’t just productivity tools or novelty chatbots.

They span the entire spectrum of personal fulfillment—from work to entertainment to emotional support. They’re becoming the most intimate technology layer humans have ever adopted.

AI & The Personal Fulfillment Spectrum

AI & The Personal Fulfillment Spectrum

Gennaro Cuofano
·
August 14, 2025
Read full story

AI companions are social media amplified. More personal. More contextual. More trusted. And for brands, this represents both the greatest opportunity and the greatest risk of the next decade.

User's avatar

Continue reading this post for free, courtesy of Gennaro Cuofano.

Or purchase a paid subscription.
© 2026 Gennaro Cuofano · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture