The Business Engineer

The Business Engineer

The AI Startup Positioning Operating System

Gennaro Cuofano's avatar
Gennaro Cuofano
Dec 10, 2025
∙ Paid

Startup founders obsess over product velocity, feature shipping, and model quality — but in the AI era, these are secondary.

The real game is positional engineering: placing your company where incumbents can’t easily attack and where your moats compound faster than their coordination.

These six frameworks form a unified operating system for navigating that landscape.

They show you how to assess your quadrant, diagnose weekly movement, prioritize moats, predict incumbent behavior, calculate escape velocity, and filter strategic decisions with brutal clarity.

Together, they turn positioning from a vague intuition into an executable discipline.


Now you can join the Business Engineering Thinking OS program by subscribing to it directly from here. This is a high-touch, AI-native coaching program designed to embed AI across your full professional flow to amplify you as an executive, practitioner, entrepreneur, and more.

I sit down with you to understand what business goals you want to achieve in the coming months, then map out the use cases, and from there embed the BE Thinking OS into the memory layer of ChatGPT or Claude, for you to become what I call a Super Individual Contributor, Manager, Executive, or Solopreneur.

Join The BE Thinking OS

If you need more help in assessing whether this is for you, feel free to reply to this email and ask any questions!


Get The Business Engineering Thinking OS

You can also get it by joining our BE Thinking OS Coaching Program.


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