The Business Engineer

The Business Engineer

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The Business Engineer
The Anatomy of Rapid Iteration
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The Anatomy of Rapid Iteration

Gennaro Cuofano's avatar
Gennaro Cuofano
May 13, 2025
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The Business Engineer
The Business Engineer
The Anatomy of Rapid Iteration
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Not all choices deserve equal deliberation in business.

In fact, as I’ve explained in impact vs. reversibility, once you do understand where you stand, you can unlock rapid iteration, which in business might be defined as the “state of flow” or where you might be able to do your best job, on a daily basis.

A key premise before we dive deep into it, whil…

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