The Business Engineer

The Business Engineer

The Business Models for AI Shopping

Gennaro Cuofano's avatar
Gennaro Cuofano
Feb 12, 2026
∙ Paid

When AI agents handle shopping, who captures the value? The answer depends on where you sit on the journey and what you control. Four distinct models are emerging — each with different economics, different risks, and different bets on the future.

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