As a business person, one of the most important things you want to understand is how distribution shapes any business and how you build your own distribution pipeline.
Yet, to get there, you must first understand how to build distribution. That’s why we need to start from the architecture of the modern web.
The architecture of the modern web isn't flat; it's a pyramid. At its apex sit millions of small businesses and creators, each struggling for visibility.
At its base lie a handful of massive platforms that control the pipes through which all digital commerce flows. Understanding this hierarchy isn't just academic; it's essential for anyone trying to build or sustain a business online.
