The Growth Playbook in the Age of AI

When the person who invented growth hacking says the playbook needs rebuilding, you pay attention. Sean Ellis—who coined the term, who scaled Dropbox and LogMeIn, who wrote the definitive book on hacking growth—is working with AI companies now. His assessment: “I thought AI wouldn’t be that different from other growth strategies. I’m discovering it’s very different.”

This is the new playbook. Not theoretical. Operational. Based on what’s actually working, as Ellis advises AI companies through the discovery-to-scale transition.