The Instinct Circle
Our standard decision frameworks often fail us when confronted with certain pivotal life choices, those rare moments when logic suggests one path, but something deeper pulls us in another direction.
These decisions keep us awake at night, haunted by the whisper of what could be.
And while I’ve covered impact vs. reversibility and the anatomy of rapid iteration, you can find your sweet spot there.
In reality, when it comes to very few decisions that will determine the long-term direction of your business, you need to look at what I call the instinct circle.
Some decisions transcend traditional risk-reward calculations because the cost of regret outweighs even the most daunting odds of failure.
The Instinct Matrix delves into this territory, where high-risk, irreversible paths intersect with profound personal conviction and the potential for significant societal impact.
It helps us understand when to trust that persistent inner voice, even when conventional wisdom would advise against it.
Beyond the Impact-Reversibility Framework
The Impact-Reversibility Framework helps us categorize most decisions effectively.