the minimum viable audience

If the Internet allows you to target everyone simultaneously, isn’t that the starting point of any product launch? Nope!

That’s the most expensive mistake most startups make when launching a new product.

Indeed, you don’t need to target everyone, but you need to be very specific about who you want to target.

This way, you can have a first set of 5-10 customers, which is good enough for a first iteration!

That’s right, and this is what a minimum viable audience stands for.

The minimum viable audience (MVA) represents the smallest possible audience to sustain your business as you start it from a microniche (the smallest market subset).

The main aspect of the MVA is to zoom into existing markets to find those people whose needs are unmet by existing players.