The New Technology Platform Strategy Framework
In the dynamic landscape of industry competition, one of the most potent strategies for challenging entrenched incumbents comes through what I like to define as the "New Technology Platform" approach.
This strategy exploits a fundamental vulnerability that successful companies face when confronted with emerging technologies: the "cannibalization risk."
Unlike other competitive strategies that might target underserved segments or introduce new business models, the New Technology Platform approach leverages technological innovation that initially appears inferior or limited by traditional standards, but excels in new dimensions and improves at a faster rate than incumbent technologies.
This creates a powerful dynamic where established companies cannot respond effectively without undermining their existing product lines.
Let me show you how.
