The Business Engineer

The Business Engineer

The Octagon-Shaped Super-Generalist

Gennaro Cuofano's avatar
Gennaro Cuofano
Jan 21, 2026
∙ Paid

For three decades, we optimized for T-shaped professionals. The logic was sound: develop broad knowledge across many fields, then go deep in one specialty. This was the recipe for career success, organizational value, and competitive differentiation.

The T-shape worked because human cognitive capacity is finite. You could maintain surface-level awareness…

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