The Business Engineer

The Business Engineer

The OpenAI’s Three Souls Problem

Gennaro Cuofano's avatar
Gennaro Cuofano
Jan 26, 2026
∙ Paid

OpenAI is no longer struggling with execution; it is struggling with identity.

Beneath the revenue projections, product launches, and org charts sits a deeper structural tension: the company is being pulled by three incompatible souls.

One seeks enterprise gravity, trust, and long-term contracts. Another chases agentic leverage, automation, and transact…

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