The Business Engineer

The Business Engineer

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The Business Engineer
The Business Engineer
The Paradox of Experimentation
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The Paradox of Experimentation

Gennaro Cuofano's avatar
Gennaro Cuofano
May 07, 2025
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The Business Engineer
The Business Engineer
The Paradox of Experimentation
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Experimentation is expensive. It demands resources, time, and energy that could otherwise be directed toward known, linear paths of progress.

When experiments fail, and many do, they represent wasted resources and potential regression from your objective. You might find yourself further from your goal than when you started, watching competitors who chos…

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