The Business Engineer

The Business Engineer

The Re-Engineering of Meta

Premium Analysis

Gennaro Cuofano's avatar
Gennaro Cuofano
Jan 29, 2026
∙ Paid

Meta is undergoing the most significant corporate transformation since Apple pivoted from computers to consumer electronics. This is not a single initiative or reorganization — it is a fundamental reimagining of what Meta is and what it means to be a technology company in the AI era.

This analysis examines the full scope of Meta’s transition: the strategic logic, the pieces being assembled, the open questions, and the potential futures. We look beyond any single announcement to understand the structural shift underway — from a social platform that uses AI to something far more vertically integrated and infrastructurally rooted.


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