The Rise of The I-Shaped Consultant
For decades, the consulting industry preached a gospel of breadth. Be T-shaped, they said. Develop deep expertise in one area (the vertical stroke) while maintaining broad knowledge across many domains (the horizontal bar). This made sense in a world where information was expensive and generalists who could “figure anything out” commanded premium rates.
That world is gone.
The arrival of AI hasn’t just changed what consultants do—it has fundamentally altered what kind of consultant the market rewards. The T-shaped generalist, once the industry’s ideal, is rapidly becoming its most vulnerable species. In its place, a new archetype is emerging: the I-shaped consultant.
The shift is simple but profound: when AI makes breadth free, depth becomes priceless.
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