The Business Engineer

The Business Engineer

The SaaS Destruction Map

Gennaro Cuofano's avatar
Gennaro Cuofano
Feb 19, 2026
∙ Paid

The SaaSpocalypse of February is the market pricing in a structural transition that has been building since mid-2024.

Between January 30 and February 13, 2026, over $1 trillion in software market value was repriced. The catalyst was Anthropic’s launch of Claude Cowork and Opus 4.6 Agent Teams. But the catalyst is not the cause.

The cause is the inversion of a 25-year-old assumption: that behind every unit of software consumption sits a human. When that assumption breaks, the per-seat pricing model, the revenue engine of the entire SaaS industry, breaks with it.

I put down a framework to analyze where this is going next and how it is potentially unraveling structurally.

Below, you can download the full map in complete format to understand its faceted dynamics.

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