The Business Engineer

The Business Engineer

The SaaS Value Migration Map

Gennaro Cuofano's avatar
Gennaro Cuofano
Mar 05, 2026
∙ Paid

For two decades, software followed a single architectural logic: build an interface, charge humans to use it. The seat was the unit of value. SaaS perfected this — move the interface to the cloud, add monthly recurring revenue, watch NRR compound.

That logic breaks the moment an agent enters the picture.

An AI agent doesn’t log in. It doesn’t navigate dashboards. It doesn’t occupy a seat. It reads context, makes decisions, and executes actions — autonomously, continuously, at near-zero marginal cost. The interface layer, the thing SaaS companies spent billions building, becomes largely irrelevant.

This is not a feature update. It is a categorical restructuring of where value is created and how it should be priced.

The SaaS Value Migration Map organizes this restructuring across two dimensions:

Pricing Logic (X-axis): How value is charged — from access-based (pay to use the software) to outcome-based (pay when the job is done).

Value Capture Layer (Y-axis): Where in the stack value accrues — from the interface/application layer (where humans interact) to the infrastructure/orchestration layer (where agents operate and decisions are made).

The top-right quadrant — high infrastructure value, outcome pricing — is the AI Power Zone. Every durable business model in the agentic economy gravitates there.

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