The Business Engineer

The Business Engineer

The Startup Positioning Matrix

Gennaro Cuofano's avatar
Gennaro Cuofano
Dec 08, 2025
∙ Paid

If Google, Microsoft, and OpenAI all copied your product tomorrow—with unlimited resources, would your users stay? Your answer, combined with how much incumbent attention your market attracts, determines your position on this matrix and ultimately your survival probability.

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