The Strategic Bet Matrix

Every strategic leader faces the same paradox. Experimenting in the low-cost, high reversibility, high potential-impact quadrant feels smart—it maximizes optionality while minimizing exposure. You can run dozens of parallel bets, learn fast, and pivot without pain.

But here’s the uncomfortable truth: most exponential outcomes unlock only in the high cost, no reversibility zone. The very conditions that make experimentation safe—low stakes, easy exits, preserved options—are precisely what cap your upside. Real breakthroughs demand real commitment.

This implies hard choices that no framework can make for you.