The traditional marketing funnel is collapsing. As AI agents increasingly mediate human decisions, from booking flights to selecting software, the linear journey from awareness to conversion is being replaced by something fundamentally different: the priming-proving flywheel.
This isn’t just another marketing framework. It’s a recognition that brands must now build equity in two parallel worlds simultaneously: the human emotional landscape and the machine computational realm. And the dynamics between these two worlds create a self-reinforcing cycle that will define competitive advantage for the next decade.
Why the Traditional Funnel Is Dying
