In the previous issues, I tackled the search market through Google's lens (how could I not have done that? Google has defined search for the last 30 years).
You can dive into it below.
But in short, I’ve tackled how search, a la Google, has gone for good in what I’ve called a “Post-Google World.” This also came as an AI podcast session here:
However, the fact that Google-like search will be gone doesn’t mean Google is gone. I’ve explained below what will be Google's (Alphabet) positioning, in the coming decades:
In this issue, instead, I want to tackle the search market itself.
If search will be gone, what’s coming next? What’s the next paradigm?
Before I get there, let me emphasize the new paradigm and what might come next!