Blue Sea vs. Blue Ocean!

We all would love to build the next Apple, Google, or, better yet, OpenAI!

These companies completely redefined space and created what in business lingo is called “Blue Ocean.”

Yet, while a Blue Ocean might be an amazing place to be. The reality is that only very few companies in history make it there.

The trickier part of the problem is that you don’t have control over whether you’ll be the next Blue Ocean player!

Indeed, the opposite is true. You do have control in creating the smallest possible market for an innovation.

And create options to scale from there. Whereas redefining a whole industry, or even having that industry become the new, dominant one, swallowing up previous industries is something none can really foresee!

That’s why I propose using a Blue Sea strategy rather than a Blue Ocean one.

In the business world, a Blue Sea is a tiny space/market that is easier to navigate as it’s not crowded like the classic red ocean.

However, the Blue Ocean focuses on creating uncontested large markets.

The Blue Sea strategy looks at zooming as much as possible within existing markets to find your minimum viable audience.

Let me explain step by step, but first, below is a full picture of what I’ll cover here!