Signal vs. Noise for Product Feedback Loops

The modern product development paradox isn't what you think it is.

We've reached a point where building features has become remarkably straightforward. Cloud infrastructure, modern frameworks, and AI-assisted development have compressed development cycles from months to weeks, sometimes even to days.

The real bottleneck has shifted from "Can we build it?" to "Can we get meaningful feedback to know if it actually works?" (from a business perspective, which means “Can it scale?”)

This shift represents a fundamental change in where product teams should focus their energy.

While engineering velocity has accelerated dramatically, our ability to distinguish valuable user feedback from noise has not kept pace. The result is a new kind of product risk: building faster but learning slower.

The Distribution Challenge