The AI Visibility Playbook

As I’ve explained in Visibility in the Agentic Web, the core assumptions that will make up the new web will be pretty different, and that cascades back into a bunch of practical implications for whoever does business online.

Visibility in the Agentic Web Era

This new playbook is about understanding how AI systems select, synthesize, and cite sources.

These tactics work today, while we're still in the hybrid phase where AI search generates real traffic.

Use them wisely to build your bridge to tomorrow.

The Foundation: How LLMs Choose Sources