The Catalyst Quadrant [Mental Models]
AI is redefining the entire landscape, challenging underlying assumptions that have worked well for the last 20-30 years. We’re going through a paradigm shift, changing the full business landscape in the next decade.
That is why companies that have dominated the tech ecosystem for decades, like Microsoft, Google, Apple, and Amazon, are all going through a fundamental re-definition of their business models.
This is a catalyst moment. Thus, it is not a moment for timid action but of core redefinition.
In that respect, the Catalyst Quadrant is a mental model I’ve designed to either map how or guide businesses through the strategic and delicate transition of their business models in the AI age.
Its four stages are Defend, Attack, Transform, and Create.
Each quadrant represents critical questions and actions that help businesses navigate a very complex environment due to a paradigm shift, which changes the game's rules; thus, the whole foundation of the business model the company was built upon.
This is part of an Enterprise AI series to tackle many of the day-to-day challenges you might face as a professional, executive, founder, or investor in the current AI landscape.
